The Jellycat Diner pop-up in NYC has become a must-visit destination, proving to be an irresistible experience for fans of the beloved soft toy company. Originating in September 2023, this initial pop-up diner concept in New York City exceeded all expectations, paving the way for Jellycat’s global pop-up phenomenon. Now, after a year of international pop-up successes, the charm and plush delights of the Jellycat Diner continue to captivate New Yorkers, recently introducing an enticing new breakfast menu brimming with exclusive Jellycat creations.
Located within the iconic FAO Schwarz toy store in New York City, the Jellycat Diner immerses visitors in a whimsical, food-themed world. Drawing inspiration from classic American diners, the pop-up is instantly recognizable with its vibrant, illuminated signage and traditional checkerboard flooring, playfully reimagined in Jellycat’s signature blue. The heart of the experience lies at the dedicated counter and kitchen area, where the magic of plush food preparation comes to life.
Blue diner set in toy shop
The interactive and theatrical element, brought to life by the Jellycat ‘chef’ team, has played a significant role in the pop-up’s viral fame, particularly on platforms like TikTok. Guests are invited to select their desired “meal” from a charming menu board, and then witness an engaging live performance as the chefs playfully ‘cook’ and ‘assemble’ their chosen plush treats ready for takeaway.
David Niggli, Chief Merchandising Officer at FAO Schwarz, encapsulates the unique appeal: ‘At FAO Schwarz, we are more than just a toy store – we inspire awe and wonder with one-of-a-kind experiences. And now we’re bringing the classic New York City diner to our store, inviting guests to literally play with their food at the Jellycat Diner!’
Discover the Jellycat Plushie Menu at the NYC Diner Pop-Up
Taking cues from New York City’s diverse culinary scene, the Jellycat Diner’s menu initially featured a delectable array of Amuseables plush toys inspired by popular food items. These original offerings included:
- Amuseables Pizza
- Amuseables Hotdog
- Amuseables Burger
- Amuseables Taco
While these favorites remain, September 2024 marked the exciting addition of three brand-new, diner-exclusive plushies. Inspired by classic American breakfast dishes, the expanded menu now boasts:
- Amuseables Fran Pancakes: A delightful stack of pancakes adorned with syrup and blueberries.
- Amuseables Rene Waffle: A perfectly pressed waffle topped with butter and a fresh strawberry.
- Amuseables Bagel: A quintessential salmon and cream cheese bagel plush.
Breakfast-themed plushies
‘We’re overjoyed to announce the all-new breakfast “menu” at the FAO Schwarz New York Jellycat Diner, offering even more fun with Jellycat’s new and exclusive Amuseables creations,’ Niggli further commented. ‘This experience captures the very essence of what makes FAO Schwarz and Jellycat so beloved – a touch of nostalgia, a whole lot of creativity, and endless opportunities for joy. We can’t wait for guests to come and see the updated space and make new memories with us.’
Jellycat Diner NYC: Pricing and What’s Included
Purchasing the Jellycat Diner experience provides a complete, diner-themed package, ensuring a memorable visit. Each experience set includes:
- Your choice of one Jellycat Amuseables plush food item.
- An exclusive Jellycat Diner enamel pin.
- A unique Jellycat Diner sticker sheet.
- Special gift packaging, personalized with a sticker.
- A reusable Jellycat tote bag.
Sets featuring the Amuseables Bagel, Pizza, or Hot Dog are available for $50 each. The new breakfast-themed sets, including the Amuseables Rene Waffle and Fran Pancakes, along with the Amuseables Burger set, are priced slightly higher at $55. For those wanting to expand their collection, individual Jellycat plushies are also available for purchase within the FAO Schwarz store.
Visiting the Jellycat Diner in NYC
Exciting news for Jellycat enthusiasts: the Diner pop-up at FAO Schwarz New York is set to remain open indefinitely, offering ample opportunity to experience its charm.
Jellycat Diner merchandise and packaging
The Jellycat Diner is located on the first floor of the FAO Schwarz flagship store in New York City. Find it within the iconic Rockefeller Center, at 30 Rockefeller Plaza, New York, NY 10111, USA. The store welcomes visitors daily from 10 am to 8 pm. For more details, you can visit the FAO Schwarz website.
Online Availability of Jellycat Diner Plushies
While many of the Amuseables plush toys featured at the Diner are available for online purchase through Jellycat’s website, the delightful new breakfast menu items remain exclusive to the pop-up experience. The Amuseables Bagel is a US exclusive, while the coveted Amuseables Fran Pancakes and Amuseables Rene Waffle are only obtainable by visiting the Jellycat Diner in person. Explore the broader range of Amuseables online at jellycat.com.
Images courtesy of Jellycat
