When Jellycat launched its whimsical NYC Diner pop-up in September 2023, the plush toy company ignited a phenomenon. The overwhelmingly positive reaction propelled the Diner into a global sensation, expanding to three more locations within a year. Now, back where it all began at FAO Schwarz in New York City, the Jellycat Diner continues to charm visitors with its adorable plush creations and has even expanded its menu with brand-new, exclusive breakfast treats.
Blue diner set in toy shop
Located inside the iconic FAO Schwarz toy store, the Jellycat Diner pop-up is an immersive experience inspired by classic American diners. Imagine stepping into a world of playful nostalgia, complete with bright, inviting signage, the quintessential checkerboard flooring reimagined in Jellycat’s signature blue, and a bustling counter and kitchen area where all the plush magic unfolds.
What truly captured the internet’s attention and hearts was the delightful theatricality brought to life by the Jellycat “chefs.” Visitors are invited to peruse the menu board, select their desired plush meal, and then witness a charming live performance. The team of chefs playfully “cook” and “prepare” each order, creating a memorable and engaging experience as they box up your cuddly takeaway.
David Niggli, Chief Merchandising Officer at FAO Schwarz, perfectly encapsulates the diner’s appeal: ‘At FAO Schwarz, we are more than just a toy store – we inspire awe and wonder with one-of-a-kind experiences. And now we’re bringing the classic New York City diner to our store, inviting guests to literally play with their food at the Jellycat Diner!’ This unique blend of playfulness and the beloved Jellycat brand has solidified the pop-up’s viral status, particularly on platforms like TikTok, where videos of the diner have garnered millions of views.
Indulge in the Deliciously Cute Menu: Jellycat Amuseables at the Diner
Drawing inspiration from New York City’s iconic culinary scene, the Jellycat Diner initially launched with a delectable selection of Amuseables plush toys representing classic diner fare. These included:
- Amuseables Pizza: A slice of cheesy, plush perfection.
- Amuseables Hotdog: A cuddly take on the ballpark favorite.
- Amuseables Burger: A squishy, stackable burger buddy.
- Amuseables Taco: A soft and huggable taste of taco Tuesday any day of the week.
The popularity of these original Amuseables ensured their continued presence at the Diner. However, in September 2024, Jellycat expanded the menu, introducing three brand-new, exclusive plushies inspired by beloved American breakfast dishes. This breakfast menu expansion includes:
- Amuseables Fran Pancakes: A fluffy stack of pancakes, complete with syrup drizzle and sweet blueberry toppings, making it the perfect plush breakfast pal.
- Amuseables Rene Waffle: A beautifully textured waffle plush, adorned with a pat of butter and a juicy strawberry, offering a sweet and comforting cuddle.
- Amuseables Bagel: A delightful salmon and cream cheese bagel plush, capturing the essence of a classic New York breakfast staple.
Breakfast-themed plushies
Niggli enthusiastically shared, ‘We’re overjoyed to announce the all-new breakfast “menu” at the FAO Schwarz New York Jellycat Diner, offering even more fun with Jellycat’s new and exclusive Amuseables creations. This experience captures the very essence of what makes FAO Schwarz and Jellycat so beloved – a touch of nostalgia, a whole lot of creativity, and endless opportunities for joy. We can’t wait for guests to come and see the updated space and make new memories with us.’ The addition of the breakfast menu ensures there are even more reasons to visit and discover a new favorite cuddly companion.
The Full Diner Experience: More Than Just Plushies
Purchasing a Jellycat Diner experience is about more than just acquiring an adorable plush. Each “meal” comes as a complete diner-themed set, adding extra value and collectibility. The set includes:
- A Jellycat Amuseables plush food item: Choose your favorite from the menu!
- An exclusive enamel pin: A special memento of your Diner visit.
- An exclusive sticker sheet: Add some Jellycat Diner flair to your belongings.
- Gift packaging with a personalized sticker: Perfect for gifting or treating yourself.
- A reusable tote bag: Carry your new treasures in style.
The price for sets featuring the Amuseables Bagel, Pizza, or Hot Dog is $50. For the new breakfast item sets – Amuseables Rene Waffle and Fran Pancakes – and the Amuseables Burger, the price is $55. Individual Jellycat plushies are also available for purchase within the store, offering flexibility for every visitor.
A Diner That’s Always Open (For Now): Visiting and Availability
Great news for Jellycat enthusiasts and NYC visitors alike: the Jellycat Diner is expected to remain open at FAO Schwarz New York for the foreseeable future, offering an ongoing opportunity to experience its charm.
Jellycat Diner merchandise and packaging
You can find this delightful pop-up on the first floor of the FAO Schwarz New York store, nestled within Rockefeller Center at 30 Rockefeller Plaza, New York, NY 10111, USA. The store welcomes visitors every day from 10 am to 8 pm. For more details about FAO Schwarz, you can visit their website at rockefellercenter.com.
Bringing the Diner Home: Online Shopping Options
While the exclusive breakfast menu Amuseables (Fran Pancakes and Rene Waffle) are only available at the Jellycat Diner, many of the other Diner Amuseables can be purchased online. The Amuseables Bagel is a US exclusive, but shoppers worldwide can explore a wide selection of food and drink-themed Amuseables on the official Jellycat website: jellycat.com.
Don’t miss the chance to experience the magic of the Jellycat Diner at FAO Schwarz in NYC – a truly unique and adorable destination for Jellycat lovers of all ages!
