As a parent, dining out can sometimes feel like navigating a minefield. The stories are all too familiar: parents resorting to changing diapers on dining tables because of absent restroom facilities. While the debate rages on about whose responsibility it is to provide diaper changing stations, one thing is clear – given a better option, no parent wants to change their baby in public view.
This leads to a crucial question for restaurant owners: Is it a restaurant’s responsibility to be kid-friendly, and more importantly, is it beneficial?
QSR magazine has highlighted the growing importance of new parents as a consumer demographic. Research from the Hartman Group indicates that new parents are not only more health-conscious but also evaluate restaurants through a new lens, heavily considering the practicalities of dining out with children. This shift in perspective presents a significant opportunity for restaurants willing to adapt.
Mother and daughter dining at a restaurant, highlighting the needs of families when choosing where to eat.
We’ve previously discussed the pros and cons of installing diaper changing tables in restaurants, and many of those points remain valid. Speaking from personal experience, as a parent who has improvised diaper changes in cars and on precarious restroom surfaces, I deeply appreciate accessible changing facilities. While I don’t believe restaurants are obligated to meet every child’s need, providing kid-friendly amenities significantly influences my dining choices, especially for group family meals. Convenience is key for busy parents.
Recognizing this need opens doors for restaurants. Small, thoughtful adjustments can translate into increased customer return rates and stronger loyalty. This isn’t about transforming your establishment into a children’s play zone, but rather implementing subtle accommodations that enhance the dining experience for families without disrupting other guests.
Practical Ways Restaurants Can Cater to Families
Install Changing Tables
From a parent’s perspective, assessing restroom changing facilities is often a priority upon entering a new restaurant. It’s about preparedness. Knowing a changing table is available removes a layer of stress. The car isn’t always a viable option, especially in bad weather or when parked far away, and the bathroom floor is never acceptable.
While not always expected, a changing table is always appreciated. My husband and I enjoyed dining out before parenthood, and we continue to do so now with our child. Modern changing table options, like the Koala Baby Changing Station with stainless steel veneer, demonstrate that functionality doesn’t have to compromise aesthetics.
Offer Spacious Seating Arrangements
Many restaurants feature closely arranged two-top tables, sometimes booth-style against a wall. These layouts can be challenging even for couples, making bathroom breaks or simple entry and exit awkward. Now, consider families with children, strollers, diaper bags, and the inherent need for more space. Children also tend to occupy more table real estate, pushing items aside as they explore their surroundings.
Allocating a few tables with extra space benefits not only families but also diners with special needs or anyone who appreciates a more comfortable dining environment. Providing roomier seating enhances the overall dining experience for a broader customer base.
Provide Straws and Kid-Friendly Drinkware
While environmental consciousness is commendable, and straw-free initiatives are gaining traction, having straws available upon request, especially paper straws, is a simple yet impactful accommodation for families. Young children are still developing fine motor skills and may struggle with open glasses, leading to spills. Providing straws minimizes mess and parental stress.
Bonus Tip: Offer kid-friendly cups with lids, or consider disposable tumbler lids like these from Cambro to convert existing drinkware. These small touches are noticed and appreciated by parents.
Consider Outdoor Play Areas
Restaurants that go above and beyond in catering to families often reap significant rewards. One example is a Colorado restaurant that transformed a parking area into an astroturf play space. This innovative approach was a hit with parents.
Outdoor play area at Lucky Pie restaurant in Louisville, Colorado, showing how restaurants cater to families with kids by providing space for children to play.
Instead of crowded waiting areas, children could expend energy while parents relaxed. Lucky Pie in Louisville, CO, further enhanced the space with garden beds and ample seating, creating an inviting area for all patrons, not just families, to enjoy while waiting or simply relaxing.
By implementing even a few of these suggestions, restaurants can significantly improve their appeal to families. Catering to this demographic isn’t just about being “kid-friendly”; it’s a smart business strategy that fosters customer loyalty and positive word-of-mouth referrals. What other accommodations could restaurants consider to welcome diverse diners?
