Doja Cat’s track “OKLOSER” emerged as a talking point among music enthusiasts, sparking discussions about its potential as a single and its overall reception. Initially added to KIIS radio, the song quickly became a subject of interest, particularly regarding its radio performance and fan opinions. This article delves into the journey of “OKLOSER,” analyzing its radio adds, chart progress, and the diverse reactions from online music communities.
Radio Uptake and Chart Progress of “OKLOSER”
“OKLOSER” officially impacted Pop and Rhythm radio on April 22nd, confirmed by RCA’s promo head, signaling a clear radio push for the track. Early signs were promising, with the song securing initial pop radio adds in the week of its impact date.
Monitoring radio spins became a key aspect of tracking the song’s momentum. By April 18th, “OKLOSER” entered the Top 50 on Pop radio, positioned at #49, accumulating 147 spins with a positive spin and audience gain. Simultaneously, it charted at #46 on Rhythmic radio with 279 spins, demonstrating stronger traction in this format early on.
The following days showcased consistent growth at both Pop and Rhythmic formats.
- April 19th: Pop radio saw “OKLOSER” climb to #48 with 182 spins, while Rhythmic jumped to #44 with 343 spins.
- April 20th: The song edged up to #50 on Pop with increased spins (257), and continued its ascent on Rhythmic to #40 with 430 spins.
- April 21st: Pop progress continued to #50 (at #87, indicating airplay rank movement rather than stagnant position) with 300 spins, and Rhythmic reached #38 with a substantial 537 spins.
- April 22nd: “OKLOSER” made significant strides, reaching #45 on Pop (at #62) with 348 spins and #32 on Rhythmic (at #49) with 632 spins.
- April 23rd: Pop radio saw further gains to #45 (at #60) with 451 spins, and Rhythmic surged to #29 (at #48) with 745 spins. This day also marked a significant milestone of 36 adds at US Pop Radio, indicating growing broadcaster support.
- April 24th: Pop radio maintained its position at #45 (at #56) with 523 spins, while Rhythmic continued its upward trajectory to #29 (at #48) with 875 spins.
- April 25th: “OKLOSER” climbed to #44 on Pop (at #49) with 633 spins and #27 on Rhythmic (at #46) crossing the 1000 spin mark with 1018 spins.
- April 26th: Pop radio saw further improvement to #39 (at #48) with 753 spins, and Rhythmic reached #26 (at #44) with an impressive 1192 spins.
- April 27th: Pop radio showed a slight position change to #39 (at #50) with 839 spins, while Rhythmic continued its strong performance at #25 (at #40) with 1351 spins.
These consistent radio adds and spin increases demonstrate a concerted effort to push “OKLOSER” at radio, particularly in the Rhythmic format where it experienced faster and more significant growth.
Fan Reactions and Online Buzz
While radio data provides objective performance metrics, fan reactions offer crucial insights into public perception. Online discussions surrounding “OKLOSER” revealed a range of opinions, often contrasting with the label’s radio promotion efforts.
Some listeners questioned the song’s choice as a single, especially in comparison to Doja Cat’s previous hits. Comments suggested it sounded “demo-ish” or “weak,” with some finding it “annoying.” The “OK boomer meme” reference in the lyrics was highlighted as potentially dated and out of touch for a 2024 release.
Speculation arose regarding the song’s lyrical content, with theories suggesting it might be a diss track aimed at Azalea Banks. This interpretation added another layer to the online conversation, as diss tracks can sometimes generate controversy and attention, but may not always translate to mainstream radio success.
Despite the mixed critical reception from some online commentators, the label’s continued radio push indicated a belief in the song’s potential. However, concerns were raised about streaming performance and TikTok engagement, suggesting a possible disconnect between radio strategy and broader digital consumption trends. Some observers noted that the promotional approach for “OKLOSER” and “Masc” felt less impactful compared to Doja Cat’s previous “Planet HER” era, hinting at potential shifts in label priorities or artist direction.
Album Context and Future Outlook
“OKLOSER” is positioned as part of the Scarlet 2 CLAUDE deluxe reissue of Doja Cat’s Scarlet album. This context is important as deluxe editions often serve various purposes, from extending the lifespan of an album era to testing new tracks and maintaining artist visibility.
The discussions around “OKLOSER” also touched upon Doja Cat’s evolving artistic identity. Her statements about wanting to pursue more “hardcore” rap while distancing herself from pop-leaning tracks like “Paint The Town Red” were brought up. Some fans found these comments contradictory to the release of “OKLOSER,” which, despite its edgier undertones, still retains elements of pop sensibility.
Ultimately, the radio journey of “OKLOSER” reflects the complex dynamics of the music industry. While radio adds and chart progress are positive indicators, they don’t always guarantee widespread popularity or translate to long-term success, especially in the age of streaming and viral trends. The diverse fan reactions underscore the importance of considering both critical and public opinion when evaluating a song’s overall impact and future trajectory.
References:
- Pulsemusic Forum Thread: [link to the original forum thread] (Note: Replace with actual URL if available, otherwise, mention “Source: Pulsemusic Forum Discussion”)
